You think your idea is not worth pursuing because it’s not original?
What I learned early on, at startup events in the Silicon Valley, is that most likely someone already came up with ideas that are similar to yours.
It doesn’t mean that you have to give up on your idea.
Differentiate your product or service by providing a different user experience.
And the best part about it is that you don’t need to implement anything complicated.
Clarifying your brand messaging will make all the difference.
Here’s how.
Warm it up
Have you ever eaten Stroopwafels? Those Dutch caramel waffles taste better when they are warmed up.
I buy them probably once or twice a year. However, it’s only recently that I only learned about warming them up over a hot cup of tea or coffee.
A few weeks ago, I received a box of Stroopwafles that was different from the ones I usually buy.
The text on the packaging caught my eyes:
Gouda’s original caramel waffles are baked according to the original recipe from 1864. Only the best ingredients are used. The baking of this waffle is a family secret, carefully kept and passed from father to son.
Just try a Gouda’s original caramel waffle and experience how special it is.
Gouda’s original caramel waffles are good with coffee, tea or just in between.
Tip: put a caramel waffle over a hot cup of coffee or tea a few minutes or a few seconds in the microwave to soften the filling. The waffle then smells and tastes as freshly baked.
Reading the story while drinking my tea gave me an additional sense of well-being.
I also spent the time warming up the waffle and its caramel over my cup of tea.
I was in the moment, enjoying the smell of the caramel.
I was observing how the filling was softer between the two layers of waffle.
It was a whole new experience of tasting the Stroopwafels.
What about you? What is your story?
How can you help your audience remember your services?
Serve it with a punch
The tip on the box of Stroopwafles was written in a small font.
I could have missed the information about warming up the waffles!
Other brands directly display a waffle over a cup to present the information more quickly to the consumer.
A good visual beats a long explanation.
Adding a clear and simple message to your visual makes it even more powerful.
This brand adds the following rhymes to the drawing:
Warm it up, over a cup.
Isn’t it a sticky slogan?
Is your message clear on your website?
If a visitor only looks at your home page for a few seconds, do they understand how you help them?
Use visuals to clarify your brand messaging.Click To TweetYour secret sauce
The same way each waffle tastes differently depending on their brand, add your own touch to the products and services you offer.
Craft your offer with care. Flavor it with your values.
Think about how you would like your audience to feel and offer them an experience in addition to consuming your products.
Your skills, your knowledge, your story and your willingness to help others will make your creation unique.
Use your unique values and personality to differentiate your products and services.Click To TweetYour turn
When you are tempted to giving up on your ideas because others already implemented them, think about how to “wow” your clients.
It’s not only about your offer but also about crafting a memorable experience.
What can you do differently in order to delight your audience?
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I believe that we achieve greater success when we stay true to our core values. My mission is to help you clarify your brand vision so you don’t waste time and money on random marketing activities.
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