28: How To Create A Sustainable Brand With Heart With David Betke

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Want to make a positive impact while growing your business?

In this episode, I interview David Betke, Chief Marketing Officer at Avatar Brand Management Inc.

David explains how to create a brand with heart and overcome the fear of charging for your services.

Listen to this guest interview and learn how to build a profitable brand with your heart and soul.

Time Stamped

• [00:35] Dedicating this episode to whole-hearted entrepreneurs
• [01:24] Introducing David Betke
• [02:07] What is Brands With Heart?
• [04:06] Do you work with local companies only or also with remote companies?
• [05:17] What type of companies do you work with (non-profits, associations, etc)?

Submit your video to Brands With Heart to promote your cause.Click To Tweet

• [06:41] Do non-profit companies mention more often about the topic of giving back than for-profit ones?
• [07:51] Can you give back when you are just getting started on your business?
• [09:50] Can kindness be seen as a weakness?
• [10:47] What about people who are not comfortable with showing their big heart?
• [12:09] About Elon Musk and being vulnerable

Having the courage to share your vision and your vulnerability is branding with heart.Click To Tweet

• [13:05] How can people overcome their fear of making money doing something good?
• [14:56] How to charge others for your services?
• [15:31] Entrepreneurs should think about building a sustainable business
• [17:16] Asking David about his past cause to save a forest
• [19:13] Think about the minimal income you need
• [21:07] At what extent should givers work for free when their audience can’t afford their services?
• [25:26] How to say no when someone asks for your help for free?
• [28:46] Is Brands With Heart also a community?
• [31:12] Will Brands With Heart have a dedicated website?
• [32:45] Where can people find you online?
• [34:45] Summary
• [35:23] Your action item for this week: get clarity on the revenue you need to build a sustainable business

Show Notes

• Brands With Heart Website
• Connect with David on Instagram
• Join the Brands With Heart Facebook Group
• Follow Thuy on Twitter
• Contact Thuy here

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